Third Power Beauty

We make your hair care routine more sustainable with products that are plastic-free, cruelty-free, and vegan. Our zero-waste hair care concentrates reduce waste, conserve water, and lower carbon emissions. OUR MISSION Third Power Beauty is on a mission to reduce beauty’s impact on the environment. That's why we never use plastic, we're vegan and cruelty-free, and we offset the carbon used to ship our products. We do things differently, and that makes a difference. OUR JOURNEY Third Power Beauty started with one question: What does haircare without plastic look like? The amount of shampoo bottles thrown out in the United States every year is enough to fill 1,164 football fields. That’s a lot of plastic! Struggling to find a zero-waste shampoo that was as good for my hair as it was for the planet, I decided to create my own. After months of research, formulating, and testing, Shampoo³ was born. I started Third Power Beauty because I wanted to make eco-friendly living easier. I believe that zero-waste products should be just as (if not more!) high-quality and convenient as regular products. Swapping out everyday products with more eco-friendly alternatives can have a huge environmental impact, especially when we do it together. — Elizabeth Sheluga, Founder