This Is Helm

Helm was founded on the belief that great places and experiences don’t just happen – they are intentionally designed, curated, and championed. We help destinations and brands unlock their full potential through a rare combination of strategic depth and heartfelt storytelling – blending the analytical with the emotional, the practical with the poetic. Led by long-time colleagues and collaborators Rachel Jones and Andrew Cavallaro – seasoned professionals with complementary expertise in the travel, hospitality and property sectors - we unlock strategic opportunities for places and experiences through narrative-led concepting and communications. Concepting Services: designing better places and experiences - Brand Positioning - Product & Experience Concepting - Place Vision - Business Case - Brand Strategy - Naming & Brand Identity - Destination Master Planning - Precinct Placemaking Strategy - Guest Journey Mapping - Customer Experience Strategy & Framework Communications Services: amplifying better places and experiences - Public Relations – Earned Media / PR Strategy, Press Office Management, Media Engagement, Media Events - Marketing – Owned Channel / Paid Media Strategy, Campaign Ideation & Management - Market Representation – B2B Sales Strategy, Tourism Industry Engagement, Travel Trade Events Current Clients: Bullo River Station, Cempedak Private Island, Eurail, G Adventures, Malta Tourism Authority, Martin Randall Travel, Nikoi Private Island, Small Luxury Hotels of the World, Song Hotel