Helm was founded on the belief that great places and experiences don’t just happen – they are intentionally designed, curated, and championed. We help destinations and brands unlock their full potential through a rare combination of strategic depth and heartfelt storytelling – blending the analytical with the emotional, the practical with the poetic. Led by long-time colleagues and collaborators Rachel Jones and Andrew Cavallaro – seasoned professionals with complementary expertise in the travel, hospitality and property sectors - we unlock strategic opportunities for places and experiences through narrative-led concepting and communications.
Concepting Services: designing better places and experiences
- Brand Positioning
- Product & Experience Concepting
- Place Vision
- Business Case
- Brand Strategy
- Naming & Brand Identity
- Destination Master Planning
- Precinct Placemaking Strategy
- Guest Journey Mapping
- Customer Experience Strategy & Framework
Communications Services: amplifying better places and experiences
- Public Relations – Earned Media / PR Strategy, Press Office Management, Media Engagement, Media Events
- Marketing – Owned Channel / Paid Media Strategy, Campaign Ideation & Management
- Market Representation – B2B Sales Strategy, Tourism Industry Engagement, Travel Trade Events
Current Clients: Bullo River Station, Cempedak Private Island, Eurail, G Adventures, Malta Tourism Authority, Martin Randall Travel, Nikoi Private Island, Small Luxury Hotels of the World, Song Hotel
Company Details
- Employees
- 2
- Founded
- -
- Address
- Brisbane, Au
- Industry
- Public Relations And Communications Services
- NAICS
-
Public Relations Agencies
- Website
- https://www.thisishelm.com.au
- Keywords
- Travel, Tourism, Hospitality, Property, Brand Strategy, Brand Positioning, Brand Identity, Destination Master Planning, Precinct Placemaking Strategy, Product Concepting, Experience Concepting, Guest Journey Mapping, Customer Experience Strategy, Public Relations, PR, Press Office Management, Marketing, Campaign Management, Market Representation, Sales.
- HQ
- Brisbane
This Is Helm Questions
This Is Helm's website is https://www.thisishelm.com.au
This Is Helm's LinkedIn profile is https://au.linkedin.com/company/thisishelm
This Is Helm has
2 employees.
View email and phone details for 2
employees at This Is Helm.
This Is Helm's industry is
Public Relations and Communications Services
This Is Helm's top competitors are
Crc Public Relations Pacific,
Example,
Free Folk Agency,
Twentytwo Digital,
James Street Initiative,
It's Pr Darlings,
Ruby Communications, Part Of Sabio,
Luster,
The Hotel Pr,
Orange Digital.
This Is Helm's categories are Public Relations and Communications Services
This Is Helm's founding year is 2021
