Thoroughbred Research Group

Thoroughbred Research Group was a full-service research firm dedicated to exceeding client expectations. While Thoroughbred is no longer servicing customers, many of the previous Thoroughbred management went on to form Ironwood Insights Group. Ironwood has the expertise and infrastructure to conduct every phase of even the most complex, multi-mode research projects. With extensive capabilities in mail, phone, and online research methodologies, you benefit from our 35+ years of marketing research experience. Ironwood Insights is known for its rigorous collection of high-quality data and expert application of quantitative methods in sample design and statistical analysis, as well as our application of new technologies to existing survey research methods. Our qualitative team will conduct focus groups (online or traditional), online bulletin boards, in-depth interviews or ethnographies to fully understand the beliefs and preferences of your target audience. The Ironwood team of experts will consult with you to determine the most appropriate methodology and research strategy to answer your most challenging questions. Whether quantitative or qualitative, from Brand Health (using our IronBrand® Brand Health tool) to Product Testing and Customer Satisfaction; we are your trusted source for research design, data collection, analytics and reporting. Consultative. Trusted. Dependable.