Thread Beauty

Thread cosmetics - the beauty industry’s newest cosmetics brand for humans of color- was founded in 2021 and is exclusively sold at Target and Thread’s owned e-commerce channel. Thread targets the GEN Z BIPOC community; self-expression, authenticity, and connectivity are its pillars. The brand’s goal is to manifest an ethos of beauty not being physical. It’s a mass-market brand with a collection that spans across makeup and skincare. Thread is: Unapologetically You. Your Beauty. Your Way.