Threads Of Identity

Threads of Identity (TOI) is a premier womenswear brand founded by Utsav Patel and Pavna Mehta. Leveraging their rich backgrounds in textiles and garment manufacturing, TOI is committed to revolutionizing the Indian fashion landscape with high-quality, price-effective, and fashionably classic garments. The brand is an amalgamation of the founders' expertise in fashion and textiles, ensuring that each garment is crafted from exclusive fabrics with exceptional stitching. The brand's approach includes creating story capsules featuring unique combinations of fabrics, prints, solids, and embroidery, designed to gauge customer reception and refine future offerings. TOI is here to offer Indian women stylish, high-quality clothes they’ll adore for years, combining fair prices with unique designs and outstanding quality.