Timely NIL

NIL stands for Name, Image, and Likeness. The definition of NIL is simple: It is the possibility of compensation paid to NCAA student-athletes to promote, partner, or represent brands. In an NIL deal, the Student Athlete essentially “licenses” his right to “publicity” to the company that pays out the Sponsorship Fee. The mutually beneficial relationship is built on the athlete’s fame. Previously, NCAA athletes were forbidden to profit from their celebrity and fame.