To Be Creative Pty Ltd

Human-Centred. Strategically Led. At To Be Creative, we specialise in strategic and service design that improves lives and systems, particularly in health, sustainability, and culturally diverse communities. Founded by Jing Shen, our studio brings together deep expertise in customer experience, systematic thinking, visual communication, and innovation strategy to deliver thoughtful, end-to-end solutions that create meaningful impact. Jing is particularly interested with Women's health particularly ethnic Chinese women in Australia. We help organisations explore, imagine, design, and implement optimal ways to serve people.