Toggle Testing

Toggle was born out of the realization that first impressions matter. First impressions transform browsers into buyers and the curious into the committed. And yet consumers are rarely actually asked that one, simple question: Which of our product designs do you prefer? Our platform is a place for businesses to collaborate with their real target audience. Through our process, you’ll gather actionable data and generate new leads—all in a way that’s transparent and equitable for the consumer. Our A/B testing model isn't just a better way to measure first impressions, it's fair-trade. For us, Fair-Trade Data is simply a real-world maxim applied to the digital ecosystem. It means transparency and consent. It means creators collaborating directly with their target audience. It means consumers getting paid to share their thoughts. It's time we move away from third-party marketing, from sneaky predictive algorithms, and from deceptive profiteering. At Toggle, we want to bring creators and consumers closer together.