Tom Bates Coaching

We specialize in producing products and services that enhance mental and emotional performance to create lasting change and sustain a supremely optimistic self belief. Tom's wealth of coaching experience in Sports Psychology & Coaching Sciences at National & International level has enabled him to directly apply the latest research into the creation of cutting edge peak performance products. The central belief that "Anything is Possible when Action Meets Intention" is the driving force behind Tom Bates Coaching. "Change your mind and your life will follow." "Over the last 15 years years I've worked with youth and senior domestic international athletes, coaches, managers and teams helping them to perform under pressure and be at their best when it matters the most. Starting my career at Cambridge United, I moved to AFC Bournemouth to work for the Centre of Excellence whilst completing my coaching badges. In 2008 I joined Birmingham City FC and moved to Premier League West Bromwich Albion FC in 2012 for 4 years until 2015. In the summer of 2015 I took a senior coaching position with Brentford FC 2015-16 as first team performance coach before taking up an exciting position with Aston Villa FC as Global Head of Performance Psychology and Culture in 2016. My work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked select GB athletes to maximise performance under pressure engaging and applying Peak Performance principles based on the Science of Psychology. I enjoy working with production companies and have appeared in numerous television and radio features worldwide including the BBC, Sky Sports, BT Sport, C4 and TalkSport. I've extended my work in psychology to executive business coaching seminars and workshops around the world. During these highly interactive seminars, exercises are designed to stimulate and inspire thought provoking leadership skills through focusing exclusively on the ‘management of self’." Tom Bates