Top Mast

Top Mast is a creative studio led by Creative Director Bec Newman, specialising in visual identity and campaign storytelling for communications agencies. We craft artful, idea-rich campaigns where every creative touchpoint – from brand identity to film, immersive experience to data visualisation – is carefully directed to feel resonant, memorable, and culturally alive. At the heart of every campaign we lead is a belief: art belongs in strategy. We bring this philosophy to life by weaving visual and conceptual artistry into the fabric of each campaign – not as decoration, but as a central force for connection and meaning. Creative Direction – Leading the visual identity and creative execution of communications campaigns across digital, physical, and experiential channels. Campaign Identity – Designing the look, feel and emotional tone of a campaign, grounded in strategy but driven by bold artistic vision. Art Integration – Collaborating with artists, filmmakers, designers, animators, and data visualists to create striking, sensory-led campaign work. We work closely with communications agencies and purpose-driven organisations to shape campaigns that don’t just say something – they show it, feel it, and stay with you.