Trade Solutions Latinoamérica

Trade Solutions is a business Intelligence company with 9 years of experience, present in 7 Latin American markets: México, Costa Rica, Panamá, Colombia, Venezuela (Latam HQ's), Perú and Brasil. Trade Solutions measures and analyses all variables impacting the commercial cycle of a category or brand, assessing its performance in order to identify business growth opportunities. Our methodology integrates the use of qualitative and quantitative research in the understanding of the market, consumer and shopper, into the measurement of the brands' performance at the point of sale. All data is collected in real time, aimed at quantifying: - The interaction between customers, shoppers and brands . - The effectiveness of the marketing and sale strategies executed at the point of sale. - The business opportunities across channels and against competition. COMPETITIVE ADVANTAGES - Capabilities and expertise in the tradititonal channel. - Real-time auditable data, delivered in customized portals (web-based proprietary platform). - Regional leverage in multi-country projects. - Broad expertise across sectors. Alcohol Beverages, Pharma and CPG as specialty industries. In the qualitative research field, our proprietary web-based tool "Qualimeter", enables and expedites the processing and analysis of insights and qualitative information, for agility in the delivery of the studies results. We also design and conduct Qualitative Online Research (online surveys, focus groups with digital communities), in order to identify new trends and consumer insights, understand habits and behaviors in social networks, and pre-test campaigns, new concepts, logos and packaging. Trade Solutions holds a regional business alliance with JDA Software, US leading company in retail solutions. Through this alliance, we serve customers's Category Management and Retail Planning needs using analytics-driven powerful insights.