Craig Pearce Strategic Communication

I deliver internal communication for transformational change. I do this by combining business acumen, creativity and evidence-based rigour – utilising over 20 years of corporate communication, stakeholder relations and marketing experience. My focus is on achieving business outcomes, ensuring stakeholders are aligned and impacted people are effectively engaged with. This can be at a program / transformational / cross-organisational level; or at a project-specific level. My approach involves: • generating insights through leadership / SME collaboration, impact analysis and market research • defining a strategic approach • issues and opportunity management • stakeholder influencing • devising and delivering tactical communication and content that is creative and produces results Because of its importance, storytelling – through written and visual communication – is a foundational tactical service I provide. During my career, I have consistently delivered outcomes that impacted positively on reputation and bottom line. My expertise has been recognised through numerous industry awards. In addition to internal and change communication, I have extensive experience in corporate, B2B and B2C communication; stakeholder relations; writing and editing; thought leadership; media relations; digital communication; market research; government relations; publication production. Industry sector experience includes: financial services, transport, logistics, energy, utilities, oil & gas, engineering, steel manufacturing, health, NFP, government, IT and more. See my personal LinkedIn profile for testimonials of my work: https://www.linkedin.com/in/craignpearce/ Reach out if you'd like to talk more! +61 (0)438 003 430 or craig@craigpearce.info