Traverse Bay Group is a strategic consultancy - specialized in select research, analytics, and strategic disciplines - designed to understand, manage, strengthen, and grow reputation-driven businesses.
The firm was established in 2001 and has been of service to some of the largest and most respected Hospitals, Academic Medical Centers, Institutions of Higher Learning, Utilities and Energy Producers, and Professional Service firms in the United State.
Selection and preference in numerous complex businesses, is based on reputation... that is, the clearly held belief that a firm is superior or excellent, by comparison to alternative providers. In these businesses, reputation drives preference and selection.
Traverse Bay's approach is unique, in that it employs a disciplined and proven research procedure to understand which specific product/service elements, which messages, which actions, and which branding mechanisms combine to deliver the most powerful preference in a competitive context.
The work of the firm is quantitative in nature, and as a result provides highly predictive learning. Traverse Bay clients achieve, on average, an increase in marketing ROI of 8 - 12 %.
Traverse Bay Strategy Group was formed in 2001, by executive partners from the leading global advertising agencies and management consultancies. The firm’s clientele include major health systems, medical equipment manufacturers, universities, and complex engineering and manufacturing businesses.
Company Details
- Employees
- 20
- Founded
- 2001
- Address
- 22100 Greater Mack Ave, St Clair Shores,michigan 48080,united States
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Website
- http://www.traversebaygroup.com
- Keywords
- Brand Positioning, Product Positioning, Behavioral Economics, Identity Economics, Organizational Culture, Growth Strategy, Primary Research, Innovation and New Product Development.
- HQ
- St Clair Shores, Michigan
Traverse Bay Strategy Group Questions
Traverse Bay Strategy Group's website is http://www.traversebaygroup.com
Traverse Bay Strategy Group's LinkedIn profile is https://www.linkedin.com/company/traverse-bay-group
Traverse Bay Strategy Group has
20 employees.
View email and phone details for 20
employees at Traverse Bay Strategy Group.
Traverse Bay Strategy Group's industry is
Research Services
Traverse Bay Strategy Group's top competitors are
Afiph,
Nexway,
Iter Organization,
Load Stations,
Scout Energy Partners,
Cipac Groupe,
Groupe Partnaire,
2g Energie France Sas,
Solerys,
Novadem.
Traverse Bay Strategy Group's categories are Research Services
Traverse Bay Strategy Group's founding year is 2001
