Treatment.

treatment. uses the screenwriter’s toolkit to help companies apply story to their business where it’s most needed. Efficient with words, designed to motivate audiences. Most commonly: Brand positioning and strategy. An efficient but rigorous process produces a single story structure map and narrative treatment. Gone are the days of the massive Powerpoint deck. In its place is a brand story – easy to remember, scalable for growth, rooted in unique strengths. Product development and launch. Product and script development share many traits. A long creation period. Collaboration amongst many. Need for a strong guiding theme and purpose. The screenwriter’s methods blend creative and commercial to ensure teams develop something of true impact. Presentations. Customers, investors, associates. All audiences crave story. What they often get is suffocation by Powerpoint. treatment.’s approach is ideally suited here because where Powerpoint suffers – emphasis on storytelling, economy of words – the screenwriter excels. Events. Worldwide sales meetings. User conferences. Industry trade shows. These require a narrative that is big enough to justify the audience’s attendance and relatable enough to inspire them. Just as every screenwriter must deliver against those same requirements.