TrendEthnography

TrendEthnography is an ethnographic consulting firm - Business of Everyday Life. We specialize in consumer insight and identify white spaces for innovation. Our message is simple: we don’t guess and neither should you! We function as cultural translators taking lifestyles, subcultures and trends and turning them into ready-to-use business tools. Our clients are brave and creative business developers that know the perils of shallow knowledge and the hazard of relying on old-school segmentation. We work with different workshop concepts, lectures, custom-made studies, analysis and our constant fieldwork TrendCulture.