TRG Communications/TheRUIZGROUP is an independent, strategically driven US Multicultural/Global-LATAM marketing consulting company.
Experience in All Phases of Brand Building:
Expertise in leading brand communications from positioning and strategy development, branding and identity, brand retail activation planning, through 360º integrated multi-channel advertising campaigns; content-advertising production and in-market implementation (US/Global/LATAM). Experience in driving the digital agenda: identifying digital marketing opportunities for clients (search, video, display, mobile, social, content).
Research. Eye-Tracking/Neuro-Meausurement. Consumer Insight. Analytics:
Experience in a a wide range of custom research services, qualitative/quantitative, including application of visual and consumer neuroscience and neuromarketing research.
Client Management:
Successful record working with clients’ senior brand management and communications partners (global, national, local, divisional), to guide development of marketing-advertising campaigns and discovery of relevant insights for client/co-partner brands. Client experience include: J&J, AT&T, Circle K Stores, Unilever, Procter & Gamble, Kraft, Gillette, Wells Fargo Bank, Union Bank, Time Warner Cable, BP, ARCO, Amoco, Rite Aid, Verizon and others.
Services:
• Marketing-Advertising Communications. Brand Management (B2C/B2B). Neuromarketing
• Strategic Planning. Branding and Identity. Creative Direction Supervision/Production
• Research. Eye-Tracking/Neuro-Meausurement. Consumer Insight. Analytics
• Global Brand Marketing. Global Marketing Inter-Office Coordination. (US/UK/LATAM).
• US Multicultural Marketing. Multicultural Business Models.
• Digital/Online Marketing (search, video, display, mobile, social).
• Procurement Negotiations. Ad Agency Compensation.
• Business Development.
• Experience in Wide-Range of Industries/Brands.
• English/Spanish.
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