TRG COMM. Strategically driven advertising-marketing consulting co. Diverse capabilities: US Mainstream, US Multicultural, LATAM advertising, market research, digital marketing.Clients/Brands Managed: Circle K Stores, AT&T Mobility, Sony Music, Guitar Center, FAST&UP Supplements, Newlink Group/Diageo, GLG/Johnson & Johnson, others. Responsible for clients’ initiatives strategic development. Works closely with brand management, R&D, media to understand interplay of economic, cultural and market factors to provide strategies that target consumers in new, innovative ways. Creative direction/production. Budget allocation/control. GLG/Johnson & Johnson (US/LATAM) ($1 Billion purchase project)Assessment to acquire Media Co. US/LATAM. Developed forecast, strategic recommendations for J&J brands in US/Mexico. Program included J&J business model review (brands’ positioning, R&D, creative/production process, media, research, sales) and Media Co. business model. Worked with J&J global and Media Co. key executives in US, Mexico, LATAM.Circle K Stores. Strategic Planning/Creative/Production - 1,900 Stores. $10.9 Million Program.Led development/execution of CK multi-year marketing communications. From strategy to final delivery across multiple channels: Video, print, OOH, DM, POP, digital/online, in-store signage. Created new brand positioning. Designed company's first integrated US Mainstream-US Multicultural ad program. AT&T Mobility - LA Stores. Strategy. Consumer Research. Assessed relationship between brand, customer, retail channel, sales' teams. Managed implementation of year-round Mystery Shop research study for 142 LA stores. Identified challenges/opportunities facing AT&T in LA to improve sales/customer service levels. Reported directly to AT&T vice-chairman in Atlanta.Retail InvestorFundamental and Technical Analysis. Portfolio Management. Preservation of Capital. Growth and Income Strategies. Investment Research. Stock Market History.

Clients/Brands Managed: BP (Amoco, ARCO, ampm), Rite Aid, Longs Drugs, Alaska Airlines, Edison International, Blue Shield, Verizon, Pedigree, Wells Fargo Bank, Union Bank, MoneyMart, P&G, Time Warner Cable, DIRECTV, Univision, Quest Dex, Supercuts, Cal Dept. of Consumer Affairs-Government (Energy Conservation). 18-year tenure at GREY. Occupied several posts, G. Manager, Managing Director and President of WING Latino Group L.A. office. Provided executive oversight, leadership and strategic direction to WLG brand. Developed and managed execution of company’s business plan. Responsible for company’s P&L. Achieved/exceeded profits goals above industry standards. Propelled agency value, growing the business: Generated over 30 new business clients (mostly non-GREY). Built and shaped an effective best-in-class organization.Responsible for all clients’ relationships, brand strategy direction and development of higher standards for the agency’s creative product. Directed development of US/global advertising. Over 50 TV commercials produced (in addition to radio, print, OOH, digital/online marketing, other).Provided leadership to other WPP partners (GREY, Ogilvy, MediaCom, Wunderman, MillwardBrown), and clients’ global offices in US, Canada, UK, Spain and LATAM to ensure consistent implementation of communications strategy worldwide and to produce global creative campaigns, setting both, strategic and creative direction. Ensured alignment throughout duration of projects. Markets included US and LATAM. Supervised in-market TV-video productions: US, Mexico, Argentina, Uruguay, Chile, Spain. Recipient of creative and BP business awards.Developed US Multicultural business models. Implemented proprietary ad planning disciplines, championing tools needed to best sell strategic/creative work. Led a multi-disciplinary advertising team in LA/NY offices. Recognized an expert in US Multicultural / LATAM marketing.

Clients/Brands Managed: M&M/Mars (Snickers, Milky Way, Kudos, M&M’s), Lever Brothers (Close-Up, Aim), Chesebrough Pond’s (Vaseline Lotion, Pond’s), Mattel Toys (Barbie, Hot Wheels), McNeil Consumer Products (Tylenol, Imodium AD), Pacific Bell, Jostens Rings, Warner Lambert (Halls, Certs). In Chicago: Jewel Food Stores, Jays Foods/Borden, Peoples Gas & Light, Illinois Bell Telephone Company. (Over $25 Million in Project Management).Strategically led the communication channels between agency and clients, and other marketing partners. Led the account management team for key agency accounts. Responsible for setting budgets and forecasts. Contributing to the good financial management of the business, delivering on every key measure: new business assignments, organic growth, improved profitability. Hands on involvement in each phase of client business, from campaign strategy through execution and program analysis. Served as a passionate steward, advocate and gatekeeper for the portfolio of brands under his supervision.Championed an ongoing renewal and refinement of clients’ core brand’s positioning and architecture, derived from a multitude of brand and category research studies, competitive analysis and data-based understanding that impacted branding and identity, target segmentation, the identification of new markets, revamps, brand re-launches and more. Oversaw and supervised creative development, production, and implementation of integrated marketing programs, including TV, radio, print, direct mail, OOH and other. Reported directly to the president of the company.

Clients/Brands Managed: Kraft Foods (Mayonnaise, Philadelphia Cream Cheese, Singles, Margarine, Natural Cheeses), Unilever (Impulse, Timotei Shampoo, Lux Toilet Soap, Rexona), Goodyear Tires, Quaker Oats, Phillips (Sound Systems), Gillette, Johnson & Johnson, S.C. Johnson, Burger King, Taco Bell, CADA Supermarkets. (Over $10 Million in Project Management).Excelled in managing client relationships, and development/execution of domestic and global-LATAM regional projects at JWT Venezuela. Served as primary team interface with client product directors. Supervised account services team, monitored performance with client counterparts and agency creative and operational departments. Demonstrated great ability to integrate industry trends, consumer understanding, brand marketing plans, and category information into strong client/new business advertising presentations. Honored by the President of JWT LATAM to receive global training in advertising planning at prestigious JWT international seminars taking place in London, New York, Chicago and Amsterdam offices. Worked closely with JWT- Kraft Foods (US-Chicago), and JWT- Unilever (UK-London) global coordination units. Managed adaptation of global brand launches to local markets in LATAM. Helped negotiate international talent (Michelle Pfeiffer, Sophia Lauren) for local/regional use. Selected as frequent presenter at international brand review meetings in US, UK and LATAM region. Responsible for managing ad budgets for all client programs. Alerted senior management of changes in account group billings/income to achieve and maximize revenue goals.Other positions held at JWT: Account Supervisor, Account Executive for global and domestic brands.