Tribe Asia

Tribe Asia curates, produces events, festivals, consumer - brand engagements, and creates youth based content for global marketers. IMAGINOMICS In the early 90’s it was simpler to engage your consumer. In Sydney a wine brand would host an outdoor cinema by the Harbour Bridge with little baskets of bread and wine and you would remember it forever. Ford would organize a rally where crowds would cheer. Royal Banking Houses would invest in a Derby, the Fringe in Edinburgh was simply a street event with great fashion and food. Today, the great Danny Boyle directs an opening ceremony for the Olympics. Red Bull base jumper Felix Baumgartner jumps the Stratos and dives to free fall from space at 843 MPH for 41 kms. Standard Chartered owns the largest spectator participation sport in India, and a beverage giant owns the most collaborative effort in the music space. More brands today than ever before have chosen innovations that are larger than life. The question is why has every global brand decided to push its consumer engagement envelope to the maximum humanly possible extent? We dug deeper and have termed the answer to be IMAGINOMICS. The economics of imagination. The digital natives will not be indulged unless they experience limitless innovation in every space and still choose to walk away without an ounce of recall. For consumer engagement specialists across the world, winter is truly coming, or at least it's keeping us on our toes. At Tribe Asia we are observing, indulging, curating and creating consumer engagement innovations that stretch all boundaries. Tribe Asia is a start up in the live intellectual property, alternate culture based engagement initiatives and global festival spaces. Holler out and watch us apply our lens of IMAGINOMICS to your brand, product or service. PS - Yes, Imaginomics is our trademarked term but we are happy to come up with a few of those for you. Connect via @TribeAsia / Facebook.com/TribeAsia / swaroop@tribeasia.asia