Trivers Consulting Group

Pricing makes or breaks your company: the clients you attract, the work you do, the cash flow and profit you make. Pricing is at the center of the company ecosystem. It helps the whole company be greater than the sum of its parts. It prevents the company from being less than the sum of its parts. TCG works to help every professional and B2B services firm break out of hourly billing prison and take control of their revenue, profit, hours worked, and positioning that attracts your great fit clients. We coined the concept of IMPACT Based Pricing (IBP) when value pricing became devalued. Firms offer life changing differences (IMPACTs) to their clients for fees proportional to those IMPACTs. The IBP model prioritizes asking prospects and clients what IMPACTs they need, want, and desire. You do not guess! Or tie yourself in knots trying to quantify an outcome. The company designs 3 options (using our Choice Framework) to deliver different IMPACTs at proportional fees. The client chooses from these options. IBP also requires payment in advance or monthly in advance for annual plans. The firm never has to deal with AR again. Cash flow is always positive. We use two approaches to calculate the fees when a firm transitions to IBP. There is more art than science for the first several weeks and then it becomes your new normal. Fees increase as your knowledge and expertise accumulate and elevate the IMPACTs you deliver. Typical engagements with TCG run for three months. Following a friendly discovery call, we'll design three options with proportional fees. You choose the one that works for you at the time. Although we do not publish a list of fees, we can give you a range during the discovery call. If you're the CEO/Owner of a professional or B2B services firm, and you want to escape from hourly billing prison, take a moment right now to send me a DM. We can set up a call and go from there.