Trlha

A project aimed at helping 10,000 people improve their lives through knowledge on various topics such as emotional intelligence, anxiety, perseverance, life goals, purpose, and toxic relationships. Published in October 2022, the project achieved its objective in December 2023. The project improved the lives of 10,316 people across Brazil via the website trlha.com.br (now deactivated). Important Data: Cost per completed form = BRL 0.42 Average time spent by users on the form: 9 minutes and 54 seconds. When the content is of high quality, we can achieve a very low cost per media result and with high engagement. Keeping a user focused for almost 10 minutes is almost an impossible task nowadays. Top 5 Most Popular Tracks: Toxic Relationships: Accessed 3,687 times Emotions (Emotional Intelligence): Accessed 2,142 times Life Goals: Accessed 1,698 times Purpose: Accessed 1,357 times Anxiety: Accessed 890 times All respondent data have been stored and are available for internal analysis. All of this was made possible through the platforms: Website: Squarespace Forms: Jotform Data Analysis: Google Sheets and Jotform Media: Google Ads