Trusty

Why Trust Matters: 92% of consumers trust recommendations from friends and family above any form of advertising. At the same time, 81% of U.S. shoppers worry about fake online reviews when reading product ratings. Our mission is to solve this trust gap by leveraging one’s personal network (human trust) augmented with AI. We represent a global alliance of scientists, project managers, influencers, and early search and ad engine builders from Google, Yahoo, Booking, and Facebook. This trusted recommendation layer is powered by the MeritRank algorithm and ensures authentic, peer-verified recommendations across messengers, apps, and the web — protecting human trust in the age of AI and fake content.