Tru

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TRU is the global leader in youth research and insights. For more than 25 years, we have provided the insights that have helped many of the world's most successful companies and organizations develop meaningful connections with young people. Our work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands. The vision TRU established in 1982 continues to guide us today: To provide an unparalleled expertise in the youth market and to offer our clients virtually unlimited methods for thoroughly researching and understanding youth. Notably, TRU's approach is unfailingly strategic, delivering insight that drives our clients' understanding as it builds their businesses. As an advocate for young people, TRU has provided critical direction for many of the nation’s most prominent and successful social-marketing campaigns, helping to keep young people safe and healthy. Our work has made a difference – from being put to use at the grass-roots level to being presented at the very highest levels of government. TRU has a brand presence in 40 countries across five continents. TRU was acquired in 2007 by WPP and Kantar and is now a TNS company.

Company Details

Employees
429
Founded
-
Address
Chicago, Il
Phone
(617) 833-9750
Email
in****@****tru.com
Industry
Market Research
NAICS
Marketing Research and Public Opinion Polling
HQ
Chicago, IL
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News

Why this budget cycle defines whether you lead or get left behind in 2026 - CUInsight

Why this budget cycle defines whether you lead or get left behind in 2026 CUInsight

Decoding TransUnion (TRU): A Strategic SWOT Insight - GuruFocus

Decoding TransUnion (TRU): A Strategic SWOT Insight GuruFocus

Visium Technologies Expands TruContext(TM) with Tru-InSight(TM) - Transforming Existing Camera Networks into Proactive Video Intelligence - Newswire :) Press Release Distribution

Visium Technologies Expands TruContext(TM) with Tru-InSight(TM) - Transforming Existing Camera Networks into Proactive Video Intelligence Newswire :) Press Release Distribution

People on the move: Insight Global, Tru Staffing Partners, The Barton Partnership, ASA and more - Staffing Industry Analysts

People on the move: Insight Global, Tru Staffing Partners, The Barton Partnership, ASA and more Staffing Industry Analysts

AI & Critical Metals Summit: Visium Tech Joins African Presidents, Global Banks at UN Roundtable - Stock Titan

AI & Critical Metals Summit: Visium Tech Joins African Presidents, Global Banks at UN Roundtable Stock Titan

Trump’s Suspension of US Foreign Aid Hits Hundreds of Balkan Projects - Balkan Insight

Trump’s Suspension of US Foreign Aid Hits Hundreds of Balkan Projects Balkan Insight

Announcing TotalCloud™ 2.0 with TruRisk™ Insights: The Future of Cloud and SaaS Security - Qualys

Announcing TotalCloud™ 2.0 with TruRisk™ Insights: The Future of Cloud and SaaS Security Qualys

NACUSO celebrates 2025 CUSO of the Year Award winners at Reimagine Conference - CUInsight

NACUSO celebrates 2025 CUSO of the Year Award winners at Reimagine Conference CUInsight

L’Oréal and True Diagnostic leverage epigenomics for skin and hair care formulation - www.personalcareinsights.com

L’Oréal and True Diagnostic leverage epigenomics for skin and hair care formulation www.personalcareinsights.com

Decoding TransUnion (TRU): A Strategic SWOT Insight - GuruFocus

Decoding TransUnion (TRU): A Strategic SWOT Insight GuruFocus

Carolina Insight: TruCore Labs - WCCB Charlotte

Carolina Insight: TruCore Labs WCCB Charlotte

TransUnion Technology Transformation Reaches Next Phase with Introduction of OneTru™, a Platform Built for AI-Powered Data Collaboration - TransUnion

TransUnion Technology Transformation Reaches Next Phase with Introduction of OneTru™, a Platform Built for AI-Powered Data Collaboration TransUnion

Decoding TransUnion (TRU): A Strategic SWOT Insight - Yahoo Finance

Decoding TransUnion (TRU): A Strategic SWOT Insight Yahoo Finance

Truveta Shares COVID-19 Insights from 20 Health Systems - American Hospital Association

Truveta Shares COVID-19 Insights from 20 Health Systems American Hospital Association

TransUnion Recognized for Best Authentication Innovation by Datos Insights - TransUnion

TransUnion Recognized for Best Authentication Innovation by Datos Insights TransUnion

Decoding TransUnion (TRU): A Strategic SWOT Insight - Yahoo Finance

Decoding TransUnion (TRU): A Strategic SWOT Insight Yahoo Finance

TruWest Credit Union announces new corporate headquarters - CUInsight

TruWest Credit Union announces new corporate headquarters CUInsight

TruPartner Credit Union names Nina Myers President/CEO - CUInsight

TruPartner Credit Union names Nina Myers President/CEO CUInsight

The secret to attracting new business members to your credit union - CUInsight

The secret to attracting new business members to your credit union CUInsight

TruEnergy Federal Credit Union welcomes new President/Chief Executive officer - CUInsight

TruEnergy Federal Credit Union welcomes new President/Chief Executive officer CUInsight

Financial Distress One of the Top Motivators for Becoming an Insider Threat to Government Agencies - TransUnion

Financial Distress One of the Top Motivators for Becoming an Insider Threat to Government Agencies TransUnion

An untapped revenue opportunity for credit unions - CUInsight

An untapped revenue opportunity for credit unions CUInsight

Earth Fall - A Must Read by Stewart C. Best - substack.com

Earth Fall - A Must Read by Stewart C. Best substack.com

Tru to the Caribbean: Hilton's midscale brand will arrive next year - Travel Weekly

Tru to the Caribbean: Hilton's midscale brand will arrive next year Travel Weekly

In-Depth Look Into Data-Driven Science Behind Qualys TruRisk - Qualys

In-Depth Look Into Data-Driven Science Behind Qualys TruRisk Qualys

Truveta's health data platform launches with $200M, insights on COVID breakthrough infections - Fierce Healthcare

Truveta's health data platform launches with $200M, insights on COVID breakthrough infections Fierce Healthcare

2021 Kicks Off with Consumer Credit Performance Improving and Demand Increasing - TransUnion

2021 Kicks Off with Consumer Credit Performance Improving and Demand Increasing TransUnion

Larry D. Hudson, Sr. Vice President & Chief Lending Officer with Greater Texas Credit Union, to retire - CUInsight

Larry D. Hudson, Sr. Vice President & Chief Lending Officer with Greater Texas Credit Union, to retire CUInsight

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