TruCup

TruCup offers a range of Menstrual Cups, a young and bold brand that will challenge the stereotypes and offer the best in class menstrual health solution. Targetting the modern liberated woman, who is increasingly conscious of the products she uses and the damage it may cause to her body and the environment. Our cups are designed with food-grade silicone after months of R&D, keeping optimal comfort in mind. Through a unique a peer-to-peer promotion mechanism, we are involved in the education & promotion of the long-term health, environmental and financial benefits of switching from unnecessary disposable sanitary products to a menstrual cup. A unique strategy that we will implemented and customized for both urban & rural population. Our ultimate goal is to build a hybrid business model that allows rural women not only to promote sanitary health but also build micro-businesses while they do so.