Trudenty

Trudenty’s Consumer Trust Network helps merchants, issuers, acquirers, and processors collaborate through data sharing to prevent first-party and APP fraud. The network provides a 360 view of a consumer’s fraud risk for friendly fraud, without exposing personal or transactional data. At its core, the Consumer Trust Index is a score that identifies trusted customers and differentiates them from potential fraudsters. This score provides companies with a view of how their customers act beyond their network, enabling the detection of fraudsters operating outside their network before they cause harm. With the Consumer Trust Network, companies can make more effective reimbursement/refund decisions, resolve disputes faster and with less manual work, and prevent policy abuse, whilst preventing fraud losses from friendly fraud. By helping companies identify trustworthy customers and fraudsters, the Trust Index also supports businesses build trust with loyal customers and support growth. The Trust Index is built using fraud insights shared by network members, combined with Open Banking and third-party data to close the visibility gap in fraud prevention. Through the Trust Network Protocol, peers can securely share and access consumer fraud risk insights while keeping the underlying data private. Members gain the benefits of shared intelligence without seeing the personal or transactional data behind it. Unlike traditional systems that centralise data, Trudenty leverages shared infrastructure, so businesses keep control and ownership of their data. This type of open network enables data sharing of fraud risk signals whilst ensuring privacy and maintaining confidentiality for network members and consumers.