True Icon

Clothing, lifestyle and news for the ethical consumer. Based in Brighton, UK. True Icon's conception was in 2012, out of growing frustrations with the fashion and clothing industry. Clothing: True Icon's purpose is to make a dent on the fashion industry, no matter how small. By creating ethical and sustainable clothing, as well as acting as a marketplace for those who are already doing so, we truly believe we can revolutionise the way that we look at style. Magazine: In addition, we have True Icon Magazine. We want to bring you news and discussions on culture, fashion, fitness, technology, politics and food - the things we love - all with an ethical twist.