True North

Helping B2B service founders build an audience of dream clients with less than 2 hours of their time per month. Running a B2B service business is challenging. The feast and famine cycle of leads often leaves founders feeling uncertain about their business's future. Attracting and converting dream clients—those who are the best fit for your business—requires a strategic approach. That’s where True North comes in. 𝗢𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: • Discover and Define: Understand your market and identify your dream client profile. • Strategic Planning: Develop a tailored content plan and refine your brand’s tone of voice. • Implementation and Optimisation: Create LinkedIn content and integrate lead magnets and email marketing to nurture your audience. 𝟯 𝗪𝗮𝘆𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗨𝘀: 1. Personal Brand Foundation: Discover your dream client persona, define your tone of voice, and establish content pillars. Get a strategic content plan to build your personal brand. 2. Personal Brand Accelerator: Includes everything in Foundation, plus we edit and refine your posts, providing tips for structure, hooks, and content. 3. Strategic Content Partnership: Includes everything in Accelerator, plus full content creation. We’ll have 30-minute idea sessions weekly. We also build lead magnets to capture and nurture leads. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁: 🎯 Attract and Convert Ideal Clients: Tailored content that speaks directly to your ICP. 🏆 Build Trust and Credibility: Establish yourself as an authority in your industry. 📊 Long-Term Nurturing: Engage and nurture leads over time through strategic content and email marketing. 𝗪𝗵𝗼 𝗪𝗲 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵: We partner with B2B service founders committed to standing out and attracting their dream clients. Over the last 4 years we've worked with clients in events, pharmaceuticals, leadership consulting and publishing.