TRUE Attachments

TRUE Attachments designs, manufactures, and distributes high-quality aftermarket excavator accessories, including buckets, rippers, quick couplers, rakes, thumbs, and grapples, which are distributed through wholesale partnerships with heavy-equipment dealerships in the U.S. In the post-pandemic economy, earth-moving equipment dealers struggle with tight competition and shrinking profit margins. Industry expert Kelly Russell founded TRUE Attachments in 2023 to help excavator dealerships in the United States close more deals with higher profits. This exciting startup designs, manufactures, and distributes high-quality aftermarket excavator attachments. The profit margin on a new excavator is quite small, so dealerships have very little room to negotiate with potential customers who are shopping based on price. However, sales are typically bundled with several attachments for the machine’s boom arm. Finding the right attachment wholesaler can greatly affect a dealership’s ability to craft a competitive yet profitable sales offer. TRUE Attachments products to fit these popular brands: CASE, KOBELCO, Komatsu, Kubota, Hitachi, John Deere, Volvo, DEVELON, Hyundai, Takeuchi, Yanmar, and Sany.