TRUECOOL CO. (LLC)

TRUECOOL CO LLC, once a prominent player in the commercial refrigeration sector in the Middle East, has a legacy that's truly remarkable. Headquartered in Dubai, we established our presence with two main branches in Saudi Riyadh and Egypt Cairo, as well as sub-branches in Jordan Amman and the Philippines. Our extensive portfolio included renowned brands like Pepsi Cola, Coca Cola, Al Marai, Al Rawabi, London Dairy, Danone, Baskin Robins, Americana, Power Horse, and more. We catered to big brand chain companies, supplying top-quality products to supermarkets, grocery stores, hypermarkets, and beyond. In our journey, we forged strong partnerships with major suppliers, including Hisense Kelon, Haier, Frigoglass, TSSC UAE, Dukers, Sansheng, Xingxing, and others. Our products underwent meticulous selection and evaluation by our professional team and R&D experts. To ensure unparalleled customer service, we maintained an advanced service center in Dubai, offering swift and efficient after-sales support across the GCC region. Our dedicated delivery team ensured that products reached their destinations across the GCC, with a particular focus on North Africa. Over the years, TRUECOOL evolved from a big company into a major industry player, capturing increasing market share and enhancing the recognition of our brand. While external economic factors led to challenges from 2012 onwards, resulting in the gradual closure of offices, TRUECOOL's legacy remains legendary. We hope that our brand continues to hold a special place in the memories of our valued customers. TRUECOOL - A legacy worth remembering.