Trueline Brands

We're building a new 400 & 1,700 capacity venue, strategically targeting the ascending breakout city of Greenville, SC. Trueline Greenville will be built to scale and capture the local & visiting market potential, by developing the first venue of its kind & providing new touring routes and talent throughout the Southeast. ➤ Leadership with over 80 years of combined industry experience at Live Nation, House of Blues, and others ➤ Founder maintained 19% 10-yr CAGR, having direct responsibility for more than 100 venues and opening more than 25 new clubs over his career ➤ Strategic location in the vibrant West End of Downtown Greenville ➤ Develop a high-volume, multi-capacity music venue headlined by a 2-story 1,700 capacity main hall + a 400 capacity intimate performance room, VIP lounges and multiple bars inspired by local artists ➤ To meet demand for a live music, art and entertainment venue, enhancing the quality of life for all who celebrate with us in Greenville