Truth In Loyalty, a CAC Group Company

Truth In Loyalty is a loyalty consultancy practice committed to improving loyalty program performance. We have the skills, capabilities, and experience in assessing and analyzing the value of loyalty programs. We are trusted loyalty advisers to clients needing: 1. Analysis, assessment and critique of existing loyalty programs 2. Design of the optimal loyalty programs for their business objectives 3. Execution and measurement of a loyalty program pilot We help clients create and execute successful omni-channel loyalty campaigns, from direct mail, email, customer care, point-of-sale and web intelligence. We bring a solid foundation of consumer insight and research methodologies, data analysis and modeling into our loyalty planning process. We develop campaigns that deliver immediate measurable results while building long-term value with your customers. The Truth In Loyalty division of CAC Group now serves the automotive, education, financial, food & beverage, retail, sports, telecommunications, and travel/hospitality industries with a full suite of loyalty services in the United States and Canada.