Truvé

Truvé is a mission-first innovation company redefining what wellness means—and who it works for. We’re building the future of personalized health through a powerful mix of technology, commerce, product validation, and equitable sourcing. But what truly sets us apart is how we’ve reimagined the business model from the ground up, with the end in mind. From the very beginning, we structured Truvé not just to make money, but to make meaning. As a Public Benefit Corporation, we’ve hardwired our values into our cap table: 33.42% of our common stock is reserved for public good*. That means we’re directly reinvesting in the communities we serve through grants, nonprofit incubation, donor-advised funds (DAFs), and a soon-to-launch foundation focused on wellness equity and inclusive innovation. We believe doing good is good business. At Truvé, we’re combining data privacy with deep personalization, clinical integrity with consumer joy, and ancestral wisdom with cutting-edge science. We serve midlife women and their ecosystems—because when women thrive, entire communities rise. We’re not just building tech. We’re building trust, community, and a new kind of marketplace where integrity, impact, and innovation walk hand-in-hand. If you’re looking for a place where your work matters, your values count, and your talents can shape the future of health equity, you’ll love it here. *Up to a maximum dollar amount.