Trybes Agency

They call us the tailors of research. At Trybes Agency, we craft bespoke cultural intelligence for brands that want to truly understand and connect with their audiences. Through our unique blend of ethnography, netnography, and cultural analysis, we help global brands and innovative startups decode their consumers and potential consumers. We map out the complete human experience – from behaviours and attitudes to emotional triggers and cultural barriers. Our deep-dive approach uncovers not just what people do, but their underlying values, beliefs, and priorities that shape their relationship with brands. Whether it's helping brands regain relevance, launch a new product, craft a successful campaign or start a cultural movement, we bring our team of ethnographers, anthropologists and psychologists to you and make magic. And AI? Been there, done that! We pioneered the Hybrid Intelligence approach to research back in 2017, long before it became a buzzword. Today, while we leverage AI to process vast amounts of data, we understand it's just one tool in our arsenal. The real magic happens when we combine artificial intelligence with human insight to uncover the subtle nuances and complexities of human behaviour that algorithms alone could never grasp. Core Research Services: - Ethnography - Netnography (Digital Ethnography, navigating the tribes, topics, creators, communities, and subcultures of consumers and potential consumers) - Cultural Opinion Leaders Discovery and Analysis - Cultural Influencers Discovery and Analysis - Cultural Global Strategy