TTG Canada

Ignite Passion – Unlock Potential TTG Canada is a strategic marketing & sponsorship firm founded by alumni from the Vancouver 2010 marketing team; a team that turned the traditional Olympic sponsorship model inside out, turning sponsorship transaction into fully integrated partnerships and generating, a record-setting, $760 million in domestic sponsorship revenue and servicing over $1 billion in partner relationships. Founded by Managing Partner Andrea J. Shaw, former Vice President of Sponsorship Sales & Marketing with the Vancouver 2010 Olympic and Paralympic Winter Games (VANOC), until 2023, the team was led by Chief Operating Partner Bill Cooper, former Director Commercial Rights Management at VANOC, and is now led by CEO Bart Given, former Managing Director of TTG Canada's sister company, Torque Strategies. Through the power of people and true partnerships, TTG works to ignite passion and unlock potential, offering an exceptional level of capital intelligence and a clear understanding of the current sponsorship and strategic marketing landscape. With offices in Toronto and Vancouver, Shaw, Cooper, and Given have collaborated to identify a team of industry professionals with complementary experience. In the time TTG has been incorporated, the team has provided strategic counsel, sponsorship and marketing services to regional, national and international clients.