TŪNIQ

TŪNIQ is a North African design label championing radical labor ethics and the art of traditional handwork in a time of mass production. Rejecting the commodification (1) of humanity, the label upholds the sanctity of human dignity, labor, and God’s earth through its transparent, shared-profits structure with its workers and through its online refuge for radical ethicists, The Oasis Journal. The label’s style ethos is driven by crafting minimalist items that are inspired by the Maghreb, with a political (2) and spiritual touch. 1. When human is reduced from ensouled being to mere customer and consumer, and all familial and social ties are similarly corrupted. 2. Awareness of and responsibility for the interconnectivity of all decolonial struggles for justice globally.