Turtle Wax was founded by Ben Hirsch, a savvy and creative entrepreneur. Together with his wife/partner Marie, they set out to formulate the world's first liquid car polish, which came to be known as Plastone.
Leveraging his chemical background, $500.00, and a small storefront on Chicago Avenue, the Hirschs mixed the Plastone car polish in their bathtub. Soon, Plastone grew into America's most popular liquid car polish.
A master marketer, Hirsch employed some innovative sales techniques. He'd polish half a fender on cars parked outside Wrigley Field, wait for the owner to return and then point out the benefits of Plastone.
While on a 1950's business trip to Beloit, Wisconsin, Ben came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish. From that day on Plastone was renamed Super Hard Shell®, and the company became Turtle Wax Inc.
Company Details
- Employees
- 18
- Address
- 4th Floor Alaska House, Liverpool,merseyside L30 4ab,united Kingdom
- Industry
- Motor Vehicle Manufacturing
- NAICS
-
Motor Vehicle ManufacturingAutomobile and Light Duty Motor Vehicle ManufacturingHeavy Duty Truck ManufacturingAutomobile ManufacturingLight Truck and Utility Vehicle Manufacturing
- Website
- http://www.turtlewax.com
- Keywords
- Zottegem.
- HQ
- Liverpool, Merseyside
Turtle Wax Europe Limited Questions
Turtle Wax Europe Limited's website is http://www.turtlewax.com
Turtle Wax Europe Limited's LinkedIn profile is https://uk.linkedin.com/company/turtlewaxeuropelimited
Turtle Wax Europe Limited has
18 employees.
View email and phone details for 18
employees at Turtle Wax Europe Limited.
Turtle Wax Europe Limited's industry is
Motor Vehicle Manufacturing
Turtle Wax Europe Limited's top competitors are
Sheeba Chemicals - India,
Turtle Wax, Inc.,
23 Wine Import,
1822 Health Ltd,
Meguiar's, Inc.,
Kaizen Digital,
Holts Auto,
The Vine || Wine Import,
Wd-40 Company,
Valetpro Ltd.
Turtle Wax Europe Limited's categories are Motor Vehicle Manufacturing
