I'm a cultural insights and research strategy consultant with over 25 years of experience at leading global agencies including Ipsos, Kantar, and across the WPP network. I now work independently, partnering with organisations that need senior-level expertise on a flexible, freelance basis. Clients value my ability to step into complex projects quickly. My work bridges strategic thinking and hands-on delivery, from designing multi-market research programmes to translating data into compelling cultural narratives. I specialise in helping businesses decode cultural shifts, optimise research processes for greater efficiencies, and upskill teams – particularly at the intersection of traditional research methodologies and AI-driven analytics tools.
I am available for freelance projects, short-term contracts, and advisory work, including:
• Strategic Research Design: From early-stage research planning to executive-ready deliverables, I develop approaches that align with business goals. This includes segmentation, cultural insight frameworks, and thought leadership narratives.
• Team Enablement & Skills Development: I lead practical workshops on questionnaire design, data analysis, insight generation, and storytelling – equipping teams to work with greater confidence and apply AI tools effectively. I also offer 1:1 coaching to help researchers deepen expertise and grow their strategic impact.
• Research Operations & Interim Leadership: I review and streamline existing research processes, supporting teams through change or stepping in as interim insight lead.
Company Details
- Employees
- 1
- Founded
- -
- Address
- 86-90 Paul Street, 3rd Floor,united Kingdom
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- http://www.23insights.co.uk
- Keywords
- market research, research design, desk research, project management, data & reporting, research design, thought leadership, training, trends, cultural insight, Cultural Intelligence, Storytelling, Quantitative Research, Culture & Trends, segmentation, thought leadership, research strategy, semiotics.
- HQ
- London
Twenty3 Questions
Twenty3's website is http://www.23insights.co.uk
Twenty3's LinkedIn profile is https://uk.linkedin.com/company/twenty3insights
Twenty3 has
1 employees.
View email and phone details for 1
employees at Twenty3.
Twenty3's industry is
Business Consulting and Services
Twenty3's top competitors are
The Big Picture,
Veeam Software,
Thezoo.london : Consulting And Executive Search,
Minitab,
Vn Market Research,
Pal Stats Ltd,
Choreograph,
Bamm,
Twenty3,
Bmo.
Twenty3's categories are Business Consulting and Services
Twenty3's founding year is 2024
