Two Heads Consulting

Research | Insight | Engagement The HR and Recruiting Marketplaces are highly fragmented and can be difficult to engage without specialist knowledge. This fragmentation also creates difficulties when trying to develop content marketing narratives that are relevant to the current priorities of a target audience. With many different conversations happening it can be hard to identify those that will offer most value to different audiences. Two Heads Consulting offers insight into what practitioners and buyers are thinking and the trends effecting adoption. We help HR and Recruiting Technology vendors identify relevant industry influencers and gain the marketing traction they need to increase brand awareness, build reputation, drive adoption and ultimately grow sales. Services include: - Qualitative research on target audience to assess key priorities and perception of client’s product - Assessment and analysis of competitors’ content marketing activity - Overview of emerging trends in recruiting & HR which are important to the target audience - Market Mapping and Segmentation - Launch and Growth Strategies - Recruitment and HR Industry Trends - Influencer Strategy, Outreach and Advocacy - Content Marketing Strategy and Delivery Marketing Localization