U Rock Challenge™

The U Rock Challenge™ is the global movement to advocate for impact advertising. Brands just need to direct their ad spending to media platforms that in turn share their ad revenues with users who can then make donations to the social and environmental organizations of their choice. By adopting impact advertising, brands simultaneously create business value and social value as they achieve their advertising goals while amplifying their corporate social impact. More importantly, brands financially empower their target consumers to do good and therefore develop consumer preference and reinforce their brand equity: brands give purpose to their engaged relationship with consumers. As "Facebook likes" and online petitions are not sufficient to convince brands because of click fraud, U Rock Challenge™ participants give $5 to make a strong statement and get brands engaged: 100% of their gift goes to the partner social organization of their choice. Nearly 2,000 university teams from 10 countries are spearheading the U Rock Challenge™ to show brands that the youth is committed to make an impact now thanks to their financial support. Join the movement at www.urockchallenge.com and give $5 with your college or university team or under your own name.