U • Data-Driven Experience Design

U conceives engaging digital experiences based on science, data and design so that your users adore your digital products and love your brand. ✔︎ SCIENCE Any (digital) experience is, above all, human. Working on the human behavior without leaning on neuroscience, cognitive science and human and social sciences is a nonsense. For you, as for us. ✔︎ DATA Each time your users do an action on a digital platform, they express a vote. We see quantitative data and qualitative insights as a way to understand these votes and act. But R.O.I. is a part of the equation too. ✔︎ DESIGN Intention and creativity are at the base of the design. Any element contributing to a digital experience is defined by its reason for being (usefulness) and by the emotion it engenders. Intention integrates user-centricity and business goals. Creativity is in the service of the emotion. ❖ SERVICES Thanks to a wide range of premium services, we support your company in defining, conceiving, measuring and optimising the digital experience your customers deserve. Design Thinking ・Business Model Canvas ・Lean Canvas ・Value Proposition Canvas ・Growth Marketing Canvas ・Empathy Map User Research ・Interviews & Focus Groups ・Online Polls ・Customer Journey Mapping ・Personas & User Stories ・Desk Research Design ・UX Strategy ・High Level Requirements ・Functional Analysis ・Content Inventory & Card Sorting ・Information & Persuasion Architecture (sitemaps & screen flows) ・Prototyping (wireframes & interactive prototypes) ・Mobile Experience Design ・AR, VR & MR (augmented, virtual & mixed reality) ・Phygital Service Design Evaluation ・Competitive Analysis & Best Practices Benchmark ・Heuristic Review ・User Testing ・A/B Testing ・On-page Analytics ・Digital Analytics ・Conversion Optimisation Share ・User Experience Guidelines ・Constant Optimisation Culture ・Trainings ❖ EXPERTISE ・E-commerce, Lead Generation & Corporate Websites ・Intranets & Extranets ・Mobile Apps ・Interactive Walls/Kiosks ・SAAS ・Email Marketing