UAi Research Forum

About the Host Institution Universal Business School (UBS) was established in the year 2009 by CEOs, who have headed multibillion dollars MNCs in 100+ countries. UBS is also endorsed by 60 CEOs which makes it unique among other B-Schools. The founders have brought global best practices by establishing a fully residential campus of exceptional quality near Mumbai. UBS is approved by AICTE, the Government of India, and accredited by NBA and AIU. UBS follows the 3E model, which stands for ETHICS, ENVIRONMENT, and EXPERIENTIAL LEARNING. About the forum The Case Study method is one of the best pedagogy methods which is used by most of the academicians in management programs to enhance the experience of learners regards to business problems and their solutions. This pedagogy is also used by corporate trainers to present the situation of different businesses and their expected solutions, as the case study method is highly valuable and impactful. However, writing a case study is a difficult task and it requires certain skills and knowledge. The Universal Case Research Centre (UCRC) has addressed this gap by collaborating with academicians and corporates.