UEG

UEG IS A POLISH FASHION BRAND THAT PLAYS ON THE CONCEPT OF CONSUMPTION USING GRAPHIC DESIGN AS ITS MAIN TOOL. THE FOUNDATION OF UEG IS DERIVED FROM A MANIFESTO OF RULES INTENDED TO PROVOKE PEOPLE TO THINK AND REACT TO MODERN TIMES. UEG WAS INITIATED IN 2004 AS AN ARTISTIC PROJECT AND IT EVOLVED INTO A FASHION BRAND IN 2012. THE NAME IS AN ABBREVIATION OF “USA E GETTA” - ITALIAN FOR “USE AND DISCARD,” WHICH REFERS TO THE TEMPORARY NATURE OF TODAY’S EXISTENCE.