Umaid Couture

Welcome to UMAID Couture, where India’s rich heritage meets contemporary fashion. Founded by Gaj Singh Bhati, UMAID Couture extends the legacy established by Artist & Master Craftsman Lal Singh Bhati, a renowned name in art, home, and garden design since 1984. Based in Jodhpur, we craft timeless apparel that reflects India’s artisanal excellence. Our in-house studio workshop employs skilled artisans, preserving and nurturing traditional crafts like aari-taari and zardosi embroidery. By weaving these heritage techniques into our designs, we honor centuries-old traditions while offering luxurious, modern clothing for today’s woman. Every piece tells a story—be it vibrant sarees inspired by nature and architecture, handcrafted pashmina and wool shawls, or elegant salwar suits adorned with intricate embroidery. Guided by creative vision, our designs celebrate cultural richness, individuality, and timeless elegance. At the heart of UMAID Couture is a commitment to sustainability. From traditional dyeing techniques to eco-friendly materials, every creation reflects our dedication to ethical fashion and empowering artisan communities. Follow our journey, where we share new collections, artisan stories, and behind-the-scenes glimpses of our craft. UMAID Couture invites you to experience the fusion of heritage and elegance in every thread.