UMass AdLab

UMass AdLab is a student-run advertising agency at the University of Massachusetts Amherst. Comprised of a select group of multidisciplinary students, UMass AdLab develops, produces, and executes creative advertising campaigns in an agency setting. Guided by a student executive team and faculty advisor, students are provided hands on experience in the field of advertising from client development to strategy to creative in an entrepreneurial environment. Since 2013, UMass AdLab has executed campaigns for clients ranging from student businesses to nation-wide companies.