Uncommon Ground

At Uncommon Ground, our work is grounded in the belief that protecting our planet should bring us closer together, not push us further apart. That’s why we use uncommon strategies to help our clients tell their sustainability story in a way that inspires their audience, builds deeper connections and drives performance. No greenwashing. No preaching. No politics. Our clients are organisations rooted in a love of nature. Outdoor brands, resorts and communities, event sponsors, and nonprofits. We understand your world, we share your passions. What sets us apart is the deep work we do to get to know your organisation’s goals and develop tailored recommendations that meet you where you are now. We know that impact in the future is built on the work we do today. Uncommon Ground is led by Ali Wines. Ali brings 20 years of business and communications experience, together with a passion for the outdoors and protecting the places we all love, to her work with clients like you.