Under

under is a creative movement. founded in 2017 by the dynamic duo eden vidal and inbal lapidot vidal, we're all about empowering creatives. eden started his journey as a designer engineer, connecting the worlds of creativity and technology. inbal began as a brand designer, creating remarkable brand identities and studying the edges of design and art. over the years, they moved between design studios, startups, and companies, launching ventures and gathering experience along the way. in 2017, they founded under. their vision crystallized - to create tools that empower the creativity of humans. they call it meta-creativity, helping humans (especially designers) create amazing things. we're know for our "brandsprint" - a mind-blowing process that helps companies stand out in a world drowning in mediocre brands. it's about clarity → precision → impact. it's amazing to see how a simple idea can change the way a group of people work.