Underscore

We're an expert-led influencer marketing agency specialising in authentic, advocacy-driven brand partnerships with deep creator relationships. Underscore has a full service influencer and creator marketing department specialising in TikTok and Instagram partnerships with an ever growing database of over 15,000 influencers and creators that we work with daily. Our services cover all aspects of influencer marketing, including facilitating paid and contra campaigns end to end, producing content with content creators, to brand collaborations. Our team lives and breathes social media, influencer gossip, pop culture and news and media. We know how to create campaigns that make a serious impact. Our approach is to create a custom and specialised offer for each campaign. All creator and influencer marketing campaigns are different and therefore our types of influencers, content requirements, messaging, and deliverables are tailored to objectives. We have over 10 years of experience in working across multiple industry verticals including FMCG, lifestyle, fashion, beauty, health, fitness, food, music, tech and more.