UniFida

Welcome to UniFida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology. We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns. *Our Mission* We aim to transform how businesses approach marketing by providing tools and insights that maximise Return on Marketing Investment (ROMI) and increase customer value at minimum cost. *What We Do* ● Customer Data Technology: Our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience. ● Omnichannel Marketing Attribution: We integrate data across all media channels, from TV and direct mail to social media, providing a holistic view of your marketing efforts. ● Marketing Mix Modelling (MMM): Our econometric analysis helps you understand the overall contribution of various marketing activities, allowing for informed budget allocation and strategy optimisation. ● Multi-Touch Attribution (MTA): By mapping individual customer journeys, we identify which touchpoints drive conversions, enabling more targeted and effective marketing campaigns. *Client Success Stories* "The developments that UniFida made for our marketing attribution have been a game changer. To have real-time knowledge of which marketing activity is contributing to our sales without relying on previous assumptions means that our long-time goal has been finally achieved." - Sarah Watson, Wentworth Puzzles *Get in Touch* Explore how UniFida can revolutionise your marketing strategy today. Visit our website for more information, or contact us at info@unifida.co.uk or call +44(0)203960 6472. Order our free ebook on Marketing Attribution by visiting https://unifida.co.uk/marketing-attribution-ebook/