UnrealX

UnrealX is a multidisciplinary strategy and advisory company built at the intersection of sports, infrastructure, and operational excellence. Founded by former collegiate softball pitcher, Lauren Doneski, UnrealX draws from a distinct blend of athletic leadership, construction experience, and strategic advisory work to support clients in navigating complex projects and high-stakes initiatives with confidence. With roots in sports and an unmatched understanding of how systems drive performance, UnrealX delivers solutions that are both grounded and scalable, from synthetic turf and facility planning to brand development, capital strategy, and executive positioning. We serve founders, athletic directors, public institutions, and growth-stage companies who require more than templated solutions. Our work is highly collaborative, fully customized, and always aligned with long-term impact. UnrealX operates with clarity, discretion, and a deep respect for the trust our clients place in us. Whether guiding a school through infrastructure upgrades, advising on PFAS policy positioning, or building the foundation for a national brand launch, we bring discipline, agility, and truth to every engagement. At UnrealX, strategy is not theoretical. It’s earned. And it’s built to last. EVERY STEP MATTERS. BUILD BOLD, STAY UNREAL.