UNSTUCK

The food system is broken and the emerging sustainable foods industry is innovating ways to fix it. However, a lack of customer centricity, limited understanding of how the food category really works, and little expertise in brand building is holding the industry back and it's getting stuck. UNSTUCK is a regular drumbeat on the missing mindset and skillset to take sustainable foods mainstream. Expect honest perspectives, interviews with decision makers to know what they really think, and actionable commentary. While there are many great conversations and collaborations happening around supply chains, regulatory approvals and hitting price parity, no-one is talking about the consumer beyond the odd panel at a conference. We have to go deep on how to reach them, engage with them and build demand. This is the start of that conversation.