UNTAPPED

We deliver improved tangible value for brands and increased revenue for rightsholders – for every single partnership. Our approach is different from others. We work at the intersection of fan data, content strategy and paid media — turning sponsorship into a tool for measurable ROI. We start with your objectives. We identify which parts of the audience matter most. We design content and campaigns to move them — and track what shifts the needle. And, it works, we have case studies that have delivered up to 10x uplift on previous activations. At the heart of this is Quarterback — our proprietary platform for generating and interrogating audience personas aligned to sponsor goals. It powers smarter briefs, sharper creative, and more effective campaigns. Our approach helps: * Rightsholders to secure and grow sponsorship revenue * Sponsors to justify spend, maximise ROI and hit real business goals * Fans to see content that actually speaks to them No fluff. No fanbase generalisations. Just smart, segment-first activation that performs. Simon, Steven and Tom Co-Founders